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Privacy Policy

Last updated: 18 May 2026  ·  5 min read

We're serious about your privacy. This policy explains exactly what we collect, why, and your rights — in plain language.

Contents
Who we are What we collect Why we collect it How we share it Retention periods Your rights Cookies Security International transfers Contact us

Compliant with POPIA (South Africa) and GDPR (EU) where applicable.

1
Who we are

Responsible party (POPIA) / Data controller (GDPR)

Business: Diametric

Location: Johannesburg, Gauteng, South Africa

Email: hello@diametric.co.za

Website: diametric.co.za

Diametric is a digital marketing agency based in Johannesburg, South Africa, providing services to businesses worldwide. We operate under South African law and comply with the Protection of Personal Information Act 4 of 2013 (POPIA).

2
What personal information we collect

We only collect information that is necessary to provide our services or respond to your enquiries. We never collect more than we need.

Contact information

Your name, email address, phone number and business name — collected when you submit our contact form or engage our services.

Business information

Details about your business, marketing goals and budget — provided voluntarily when you contact us.

Communication records

Emails, WhatsApp messages and other correspondence between us.

Technical data

IP address, browser type, pages visited and time spent — collected automatically via server logs for security and performance monitoring.

We do not collect sensitive personal information unless strictly necessary and with your explicit consent.

3
Why we collect your information

To respond to your enquiries

When you contact us, we use your information to respond. Lawful basis: legitimate interest / pre-contractual steps.

To provide our services

If you become a client, we use your information to deliver and manage the agreed services. Lawful basis: performance of a contract.

To comply with legal obligations

We may retain records to comply with South African tax and regulatory requirements. Lawful basis: legal obligation.

To improve our website

We analyse technical data to understand site usage and improve the experience. Lawful basis: legitimate interest.

We do not use your personal information for automated decision-making or profiling.

4
How we share your information

We do not sell, rent or trade your personal information. Ever.

We may share your information with:

  • Service providers: trusted third-party tools (e.g. Formspree for forms) bound by confidentiality obligations
  • Legal authorities: if required by law, court order, or to protect our legal rights
  • Business transfers: in the event of a merger or acquisition, subject to equivalent privacy protections
5
How long we keep your information
  • Enquiry data (non-clients): 12 months from last contact
  • Client records: 5 years after end of relationship (SARS requirements)
  • Technical/server logs: 90 days
  • Marketing communications: until you unsubscribe

After these periods, your information is securely deleted or anonymised.

6
Your rights

Under POPIA (and GDPR where applicable), you have the right to:

Access

Request a copy of your personal information

Correction

Ask us to correct inaccurate information

Deletion

Request deletion of your information

Objection

Object to direct marketing use

Portability

Receive your data in a readable format

Complaint

Lodge a complaint with the Information Regulator

To exercise any right, email hello@diametric.co.za. We will respond within 30 days.

7
Cookies

We use a minimal number of cookies. Please read our full Cookie Policy for details. You can manage your preferences using the banner shown on your first visit.

8
Security

We implement appropriate technical and organisational measures to protect your personal information. Our website uses HTTPS encryption and access to personal data is restricted to those who need it.

Despite our best efforts, no internet transmission is completely secure. If you believe your interaction with us is no longer secure, please contact us immediately.

9
International transfers

As a South African business serving clients worldwide, your information may be processed in South Africa. Some of our service providers may process data in other countries. Where this occurs, we ensure appropriate safeguards are in place in accordance with POPIA and applicable international law.

10
Contact us

Privacy enquiries

Email: hello@diametric.co.za

Subject line: Privacy Enquiry

You also have the right to lodge a complaint with the Information Regulator of South Africa: www.inforegulator.org.za

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